Assignment 2: SWOT AnalysisStrengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.Begin by selecting an organization, product, or service for your marketing plan and complete the following:Describe the organization, product, or service that you selected for this assignment.Using the SWOT analysis, evaluate your market and future competition for your selection.Provide your recommendations for benchmarking and creating a competitive advantage based on your analysis.Develop a 6?8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.___________________________________________________________________________Formatting StandardsResearch Based Papers (assignmentsÿwhere the focus isÿon a review of the literature)?ÿÿÿÿÿwritten in the third person?ÿÿÿÿÿshould use current academic sources as the basis of the review?ÿÿÿÿÿneed in text citations for any paraphrases?ÿÿÿÿÿall sources cited in the reference section needs to have an in text citation in the body of the text?ÿÿÿÿÿneed quotationÿmarks and in text citations for all quotedÿmaterials?ÿÿÿÿÿquotedÿmaterial should be used to support student?s writing andÿshould be less than 10%of the paper?ÿÿÿÿÿ1 inchÿmargins on all four sides?ÿÿÿÿÿDouble spaced throughout the paper?ÿÿÿÿÿTime New Roman 12 font?ÿÿÿÿÿtitle page per APA standards?ÿÿÿÿÿreference page per APA standards?ÿÿÿÿÿinclude page numbersReflection Papers (assignments where the focus is reflections on concepts)?ÿÿÿÿÿmust follow the items in the research paper above, but can be written in the first person?ÿÿÿÿÿthe reflection should be clearly communicated and should include current academic literature for supportCase Studies (assignmentsÿwhere the focus is applying concepts to a case)?ÿÿÿÿÿmust follow the items in the research paper above, but can be written in the first person?ÿÿÿÿÿthe case analysis should be clearly communicated and should include current academic literature for supportDiscussion Posts (assignmentÿwhere the students discuss concepts)?ÿÿÿÿÿcan be written in the first person?ÿÿÿÿÿdo not need a title page?ÿÿÿÿÿshould be written in the textboxÿand not uploaded as an attachment?ÿÿÿÿÿneed in text citations for any paraphrasing?ÿÿÿÿÿneed quotations and in text citations for quotedÿmaterials?ÿÿÿÿÿneed a reference section at the endÿof the postWriting Standards?ÿÿÿÿÿWriting is clear, coherent, and, fluid.ÿWriting also is recursive in that it links ideas back to previouslyÿmentioned ideas.ÿWriting also contains appropriate,ÿconsistent transitions between paragraphs and ideas help reader see the relationship between ideas.?ÿÿÿÿÿParagraphs are well developed and appropriate: there are strong topic sentences, clearideas that naturally lead reader through the writing. The written piece is structured in a logical fashion that supports the presentation of complex content, including in the introduction and conclusion.?ÿÿÿÿÿWriting style is concise, engaging, insightful, and focused. It has clarity, depth, coherence, which strongly support the purposeÿof the writing.?ÿÿÿÿÿRhetoric reflects a clear understanding of and directly appeals to audience by using appropriate terminology and background knowledge of the audience.?ÿÿÿÿÿWriting isÿbasicallyÿerrorÿfree in terms ofÿmechanics. Grammar andÿmechanicsÿhelp establish a sound scholarly argument and aid the reader in following the writer?s logic.?ÿÿÿÿÿThe discussion demonstrates a clear and scholarly understanding of subjectÿmatter.Information is discussed with clearÿand accurate definitionsÿof unfamiliar terms and is thoroughly evaluated from all possible perspectives.?ÿÿÿÿÿReferences from article are used in an effective way to fully support the authenticity of the argument.?ÿÿÿÿÿConclusions clearly &ÿaccurately reflect & evaluateÿmultiple perspectives of an issue, while taking a clear stance. Any evidence thatÿmay be contradictory to expected outcomes is used to present a thorough evaluation of the issue.?ÿÿÿÿÿAll written work should be proof read and checked for spelling and grammar errors.Other APA and Style Considerations?ÿÿÿÿÿWhen writing an introduction, some approaches are best avoided. Avoid starting sentences with ?The purpose of this essay is . . .? or ?In this essay I will . . .? or any similar flat announcement of your intention or topic. The introduction provides an opportunity to capture the reader’s attention with a ?hook.? It also indicates what the paper willÿbe about and how you will approach the topic.?ÿÿÿÿÿAvoid starting a sentence with a numeral. Either write theÿnumeral out, or rewrite the sentence with a different word first.?ÿÿÿÿÿUse figures for numbers 10 and above.?ÿÿ ÿÿUse words for numbers zero through nine.?ÿÿÿÿÿUse bold and centering for first-level headings, and put second-level headings in boldÿÿÿÿÿ (with no italics)ÿat the leftÿmargin. Capitalize allÿmajor words in both headings.?ÿÿÿÿÿÿDelete ?Introduction? as a heading. First paragraphÿmust speak for itself and be your introduction.?ÿÿÿÿÿÿIndent the first line of each paragraph five to seven spaces (1/2 inch).?ÿÿÿÿÿÿCapitalize allÿmajor words of titlesÿand headings.?ÿÿÿÿÿÿUse first, second, third instead of firstly, secondly, etc.?ÿÿÿÿÿÿBeware of overly long or overly short paragraphs. Eliminate one-sentence paragraphs. An effective paragraph develops one central idea.?ÿÿÿÿÿÿSpace between each paragraph should be one double space.?ÿÿÿÿÿÿUse commas before quotations that start with words ?said? or ?stated.? For example, Smith said, ?It is over.? However, do not use commas whenÿmerging quotations into your own sentence. For example, Smith told us to ?go home and rest.??ÿÿÿÿÿÿDirect quotations greater than 40 wordsÿmust be blocked and indented. Block quotations do not have quotation marks (except those already included in the sourceÿmaterial).?ÿÿÿÿÿÿUse italicsÿfor book and journal titles.?ÿÿÿÿÿÿAlways start your references on a new page.?ÿÿÿÿÿÿUse bullets inÿmoderation for academic writing. You can use seriation within a paragraph or sentence or as a numbered list.