Singaporeÿcontinuouslyÿmonitorÿandÿregularlyÿkeepsÿpaceÿonÿimprovementsÿinÿtourismÿindustry.ÿTourismÿisÿindeedÿaÿveryÿimportÿpartÿofÿtheÿSingaporeÿeconomy.ÿManyÿindustriesÿexistÿtoÿsupportÿtheÿactivitiesÿofÿtourism.ÿTheseÿindustriesÿincludeÿtheÿairline,ÿhotel,ÿrestaurantsÿandÿmanyÿothers.IdentifyÿanÿindustryÿthatÿoffersÿservicesÿtoÿsupportÿtourismÿwithinÿSingapore.ÿPrepareÿandÿpresentÿaÿfullÿanalysisÿofÿanÿindustryÿofÿyourÿchoiceÿinÿSingapore.ÿTheÿanalysisÿandÿfindingsÿshouldÿbeÿdoneÿusingÿPESTELÿframeworkÿandÿVRIOÿanalysisÿmodel.Yourÿreportÿshouldÿcoverÿtheÿfollowingÿelements:*ÿDescribeÿbrieflyÿtheÿbackgroundÿinformationÿofÿtheÿorganizationÿselected.ÿThisÿinformationÿshouldÿbeÿrelevantÿoÿtheÿdiscussionÿofÿyourÿassignment.*ÿUseÿPESTELÿframeworkÿtoÿconductÿaÿmacro-environmentÿanalysisÿforÿtheÿchosenÿindustryÿinÿwhichÿtheÿbusinessÿorganizationÿoperates.ÿEmphasesÿshouldÿbeÿplacedÿonÿunderstandingÿtheÿpurposeÿofÿthisÿanalysis,ÿtheÿinterconnectednessÿofÿtheÿdifferentÿenvironmentalÿfactors,ÿandÿtheirÿoverallÿimpact,ÿinÿtermsÿofÿkeyÿopportunitiesÿandÿthreatsÿonÿtheÿindustry.ÿDrawÿyourÿconclusionÿbasedÿonÿyourÿanalyses.*ÿConductÿusingÿVRIOÿanalysisÿmodelÿtoÿidentifyÿinternalÿresourcesÿandÿcapabilitiesÿinÿsustainingÿcompetitiveÿadvantageÿwithinÿtheÿindustryÿofÿyourÿchoice.ÿAgain,ÿyouÿareÿalsoÿrequiredÿtoÿpayÿattentionÿtoÿtheÿpurposeÿofÿthisÿanalysis,ÿtheÿinterconnectednessÿofÿdifferentÿaspectsÿofÿtheÿcompetitiveÿadvantage,ÿtheÿlinksÿbetweenÿtheÿcompetitiveÿadvantageÿandÿmacro-environment,ÿandÿtheirÿoverallÿimpactÿonÿtheÿindustryÿandÿtheÿorganizationÿselectedÿinÿtermsÿofÿmainÿdrivingÿforcesÿinÿtheÿcompetitiveÿenvironment,*ÿdescribeÿtheÿcontentÿofÿtheÿcurrentÿbusinessÿstrategyÿdeployedÿbyÿtheÿorganizationÿthrough:–ÿidentifyingÿandÿbrieflyÿdiscussingÿtheÿcontentsÿofÿtheÿbusinessÿstrategy–ÿexplainingÿhowÿtheÿstrategyÿhasÿbeenÿidentifiedÿorÿemergentÿasÿaÿpatternÿofÿdecision-making.*ÿevaluateÿtheÿsuitabilityÿofÿtheÿstrategyÿidentifiedÿinÿtheÿlightÿofÿoutcomesÿofÿyourÿanalysesÿonÿtheÿenvironmentÿandÿtheÿorganization?sÿcoreÿcompetence.*ÿprovideÿrecommendationsÿaccordinglyTheÿreportÿmustÿbeÿwrittenÿinÿaÿrecognizedÿstyle,ÿi.e.ÿTableÿofÿcontents,ÿintroduction,ÿmainÿanalysis,ÿconclusions,ÿrecommendations,ÿreferencesÿandÿbibliography.ÿYouÿmustÿapplyÿtheÿHarvardÿsystemÿofÿyourÿreport.3,000ÿwords!

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